Global Strategy and Systems provides an overview of global business from both a strategic process perspective and the organization as a system. It introduces a broad conceptual framework involving strategic …
This course covers the use of cost data in strategic planning and control to facilitate the development and implementation of business strategies. Restricted to MS in Commerce students.
Financial Accounting incorporates the perspectives of accounting, corporate finance, and economics to help students understand financial statements and the judgments and incentives underlying accounting choices. The course will use an …
Marketing and Quantitative Analysis introduces the marketing management processes that can be applied to various global markets. Topics include understanding market metrics, consumer market dynamics, consumer behavior and social/cultural trends, …
Organizational Behavior examines human behavior both within the organization and within the global business environment. It discusses personal effectiveness and interpersonal skills in a global climate. Topics include cross-cultural differences, …
Financial Management covers basic corporate finance including cost of capital, capital budgeting, valuation of stock and bonds, working capital management, and international finance. Prerequisite: Restricted to MS in Commerce students.
GCOM 7140 is a research-oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders …
Consumer Behavior and Pricing Strategy integrates our understanding of consumers from research in marketing, psychology, and behavioral economics. We will take the perspective of a marketing manager and employ this …
This course will expose you to the knowledge and skills required of, 1) brand managers as they successfully launch and manage branded products/services over time, and 2) brand consultants who …
Examines ways to design, develop and execute effective integrated, web, and social marketing programs. The course uses a business planning model which allows students to justify, build, and execute social …